Stein IAS

The digital marketing maturity Index

Welcome to the Digital Marketing Maturity Index (DMMI) from Oracle Marketing Cloud and global B2B agency, Stein IAS. Become part of the first worldwide study designed to assess your digital marketing maturity against an international benchmark. Complete the survey and you’ll receive a personalized infographic revealing your brand’s maturity rating.

How advanced is your digital marketing?

Reach & Attract

1

Data / profiling

What is your current database management and data acquisition strategy?

2

Channels / devices / media

What is your current approach to channel marketing?

3

Consumption mediums / asset types

Which content formats do you mainly use to target customers and prospects?

Your progress

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Engage & Inspire

4

Digital – web / social

To what extent are your web platforms optimized for user experience?

5

Content generation / frequency / segmentation

How do you generate and segment your content?

6

Hosting and tracking

How do you manage process of serving up content and tracking its consumption?

Your progress

  • 1
  • 2
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  • 4

Nurture & Convert

7

Nurturing and re-targeting

How does marketing assist the process of accelerating the buyer journey?

8

Lead scoring / routing

How do you qualify leads that have been generated by marketing?

9

Sales enablement

How does marketing function assist sales with prospect intelligence?

Your progress

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Analyze & Optimize

10

Skills – specialization

To what extent do you have people with dedicated marketing roles and specialisms?

11

Technology – automation / CRM

What tools and technologies do you currently deploy?

12

Reporting / analytics

How do you measure the success of your marketing investment and campaigns?

Your progress

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